Leading online florist, 123 Flowers is blooming into Belfast next week, with a floral-themed sightseeing bus tour and a giveaway of thousands of flowers.
On Monday 20th July, a specially wrapped Belfast Sightseeing bus will travel through the city between 11am and 3pm, bringing a burst of floral colour to the streets of Belfast. Throughout the day, passengers onboard will receive floral surprises and exclusive giveaways, while thousands of complimentary flower bouquets and limited-edition tote bags will be distributed to the public at a special giveaway event in Titanic Quarter from 3pm.
The city-wide activation marks 123 Flowers’ celebration of Belfast as their second largest customer base in the UK and fastest growing market, driven by its market-leading proposition of free next-day flower delivery on all its bouquets and arrangements in Belfast and Northern Ireland. Over the past year, 123 Flowers has delivered nearly 70,000 orders across Northern Ireland, with Belfast accounting for 21% of those deliveries.
Known for its beautiful, hand-tied bouquets, signature hatbox arrangements, thoughtful gift sets and subscription services, 123 Flowers has built a reputation on quality, creativity and convenience. With fresh flower bouquets delivered quickly and reliably for every occasion, the brand has become a trusted choice for customers looking to celebrate life’s biggest moments or simply brighten someone’s day.
The specially wrapped open-top Sightseeing bus will tour the city on Monday 20th July between 11am and 3pm. Operating as the Belfast City 48-Hour Hop-on Hop-off Tour, the bus will pass many of the city’s most famous landmarks, including the City Hall, Cathedral Quarter, Peace Wall, Albert Memorial Clock and the waterfront.
Throughout the day, passengers travelling on the branded bus will receive floral surprises and exclusive giveaways, creating an unforgettable experience that brings together sightseeing and seasonal blooms.
The celebrations will culminate at 3:00pm in the Titanic Quarter, the world-famous location where the RMS Titanic was built, where members of the public will be invited to pick up their own complimentary flower bouquets and limited-edition tote bags whilst stocks last.
Alex Biggart, Head of Brand at 123 Flowers commented:”Belfast has been an incredibly important city for 123 Flowers and is now our second largest and most loyal customer communities. We wanted to celebrate in a way that reflects what we’re all about and bring a little joy to the people who have helped us grow, with free flowers and a bus that’s impossible to miss.”
The activation has been delivered in partnership with Outdoor Platform, transforming one of Belfast’s iconic open-top sightseeing buses into a moving celebration that will travel through the city’s busiest streets and attractions.
Residents and visitors are encouraged to look out for the branded floral bus throughout the day before heading to Titanic Quarter from 3:00pm to collect complimentary floral treats.
Event Details
- Date: Monday 20th July
- Bus Tour: 11:00am – 3:00pm
- Route: Belfast City 48 Hour Hop-on Hop-off Tour (https://www.sightseeingbelfast.com/tours/belfast-city-48-hour-hop-on-hop-off-tour/)
- Final Stop: Titanic Quarter (3:00pm)
- Free giveaways: Branded flower cones and 123 Flowers tote bags (while stocks last)
