When it comes to marketing your business, product or service most small businesses will depend on digital channels such as their website, social media and other platforms such as Google My Business. According to Social Media Examiner 96% of small businesses say they use social media in their marketing strategy whilst HubSpot reveals 48% of companies...
According to Google 59% of shoppers say they’ll research a product before making an in-store or online purchase. One of the ways they will conduct research is to check out a company’s website and, in particular, the blog section. A DemandMetric study revealed 68% of consumers spend time reading about the brands that interest them and in...
As many business owners work on their 2022 marketing and communications strategies and plans many will struggle to figure out what to do with their social media in the year ahead. A new training session by Belfast company Excalibur Press is set to help business owners, social media managers and staff responsible for looking after social...
Causeway Coast & Glens Heritage Trust, in partnership with Ulster University, are delivering two free marketing and social media training sessions to local creatives, storytellers, and artisans next week as part of the EU funded Northword project. Led by trainer and founder of Excalibur Press, Tina Calder the virtual training begins on Monday December 6 with...
